All State Leather

All State Leather is a leading manufacturer of leather jackets and goods, recognized for its quality craftsmanship and timeless designs. Despite their strong reputation, the company faced challenges with their Magento-based website, which was difficult to manage and provided a suboptimal shopping experience for customers. Wholesale customers, in particular, struggled with pricing clarity, while retail users found the website slow and cumbersome to navigate.

The project aimed to revamp the All State Leather website to:

1. Simplify website management for the client.
2. Introduce a seamless pricing functionality for both wholesale and retail customers.
3. Improve website performance to provide a faster and more enjoyable shopping experience.

• Complex Management System: The previous Magento platform was overly complicated for the client, leading to inefficiencies in website operations.
• Dynamic Pricing Requirements: All State Leather needed a way to automatically display wholesale prices to logged-in wholesale customers, while retail visitors would see standard pricing.
• Performance Issues: The website had slow loading times, leading to frustrated customers and high bounce rates.

• Seamless Wholesale Functionality:
  The custom pricing solution worked flawlessly, providing a tailored experience for wholesale customers while keeping retail shopping straightforward.
• Faster Load Times:
  The website now loads in under 1.5 seconds, drastically improving user satisfaction and engagement.
• Simplified Operations:
  The new platform reduced the time and effort required for website management, allowing the All State Leather team to focus on growing their business.
• 80% Increase in Orders:
  With a faster, user-friendly website and clear pricing, All State Leather experienced an 80% surge in orders, showcasing the transformative impact of the revamp.
• Positive Feedback:
  Customers have praised the website for its speed and usability, while wholesale clients appreciated the effortless pricing clarity.