Mustec

Mustech Trading Limited, a family-run business established in 2011, has become one of the largest software license sellers in the UK. Based in North West London, Mustech specializes in computer hardware, software, and office automation products. With a vast portfolio of over 500 IT and office products, the company guarantees next-day delivery, providing a competitive edge in the IT procurement industry. However, their website was outdated and not as user-friendly, which affected the overall shopping experience.

Mustech approached Ve Digitize with the goal of:

1. Revamping their website to make it more user-friendly and up-to-date.
2. Simplifying the navigation and enhancing the customer journey to drive more sales.
3. Creating a design that better reflects the high-quality products and services Mustech provides.

• User-Centered Design:
  A new design approach was implemented, focusing on simplifying the website’s navigation and making key product categories and information easily accessible. The user journey was streamlined to reduce friction and encourage conversions.
• Responsive Layout:
  We ensured that the new website was fully responsive, optimizing it for both desktop and mobile devices to cater to the needs of a wide customer base.
• Visual and Functional Overhaul:
  The website design was refreshed to highlight Mustech’s product portfolio and services more effectively, using modern visuals and clean layouts to enhance the user experience.
• Enhanced Product Pages:
  Product pages were redesigned with more detailed information, better images, and an intuitive layout, improving both the browsing and shopping experience.
• Faster Load Times:
  Performance optimization was a key focus, ensuring that the website loaded quickly to reduce bounce rates and improve user satisfaction.

• 20% Increase in Orders:
  The revamped website led to a 20% increase in orders, as the improved design and streamlined user experience encouraged more customers to complete their purchases.
• Improved User Engagement:
  The modern design and user-friendly interface resulted in lower bounce rates and more time spent on the site, indicating higher user engagement.
• Better Customer Satisfaction:
  Customers appreciated the easy-to-navigate layout, faster load times, and smoother checkout process, leading to positive feedback and increased customer retention.
• Higher Conversion Rates:
  The improved design and simplified user journey contributed to higher conversion rates, as users could find what they needed more efficiently and make purchases with ease.